2025 Tampa Bay Rays
The 2025 Campaign was all about BIG IMAGINATION evolving into 2.0. An evolved look of the 2024 campaign by adding a cohesive look through doodles, camera raw and gradient background to draw you in. The integration of illustration and prominent typography, along with captivating, player-focused photography, we aimed to develop a campaign that highlights our players. Creating a nostalgic vibe that resonates with our fans on a deep emotional level, making our game even more relatable.
